The math
Five wins, from first search to signed job, and what they add up to over a year.
$34k to $62k
in new work a year from one more call a week · Industry model, conservative $4,000 job
The five wins
Win 01
27.6%
of clicks go to the #1 result on Google (Backlinko, 2025)
Local SEO puts you at the top of page one, where the clicks are.
Tier 1
Win 02
53%
of mobile visits are abandoned if a page takes over 3 seconds (Google, 2016)
A site that loads in seconds turns that search into a booked site visit instead of a bounce.
Tier 1
Win 03
68%
of customers only use 4+ star businesses (BrightLocal)
A review engine earns you the rating that makes the shortlist.
Tier 2
Win 04
46%
of qualified home-services phone leads convert on the call (Invoca, 2025)
A 24/7 voice agent answers every one, so the ready-to-buy caller reaches you.
Tier 1
Win 05
21x
more likely to qualify a lead at a 5-minute reply (MIT / InsideSales)
The follow-up fires automatically, day or night, so you're first to the customer. First beats price.
Tier 2
The upside
Each step is just a few more new-customer calls you capture a week.
What you run with us
Tier 3 is the full system. Tiers 1 and 2 are lighter cuts of it, if you're not ready for the whole thing.
Catch. Answer every call, and never miss the work.
The basics: a site built to rank in local search and an agent that answers every call or texts back every one you miss.
Convert. Book more of what you get, and earn more calls.
The essentials: every lead chased until it books, every customer asked for a review, and your local presence kept active, so more calls come in over time.
Fill. Create the demand, and own your market.
Managed paid advertising that creates demand your market wasn't handing you, plus quarterly strategy built from your own call data.
Every number above has a longer answer. These guides walk through them one question at a time, sources and all.
New to AI entirely? Start with the plain-English guide to AI.
Guide 01
The whole model behind the headline number: every input, both chains, and the two places your numbers replace ours.
Guide 02
Reply to a lead in five minutes and the odds swing hard your way. The research, and the caveats that keep it honest.
Guide 03
The honest answer from people who run one on their own line: some callers ask, most don't care, and you can hear it for yourself right now.
Guide 04
Customers cull the list by stars and review count before the phone ever rings. The gate, in numbers, and how to clear it.
Guide 05
Seven questions that sort real systems from subscriptions, whoever you're buying from. They work on us too.
Guide 06
One call to our line, transcribed word for word, so you can judge the agent the way your callers will.
Straight talk
Every figure here is measured in adjacent home-services and local-business data, not in excavation specifically, because no study measures excavation directly. Treat them as industry benchmarks, not a promise about your shop. The dollar model uses a conservative $4,000 job and your own call volume, the two inputs to replace with your real numbers. And one more piece of straight talk: we don't close your jobs, you do. Our work ends when the site visit is on your calendar and the transcript proves it got there.
Call the line and Eryn picks up, day or night. Ask her anything, or bring your real numbers (calls a week, average job, current reviews) and we'll show you what they add up to.
