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Carbide & Dirt

The math

Win more work.

Five wins, from first search to signed job, and what they add up to over a year.

$34k to $62k

in new work a year from one more call a week · Industry model, conservative $4,000 job

The five wins

Five ways we win you more work.

Presence

Win 01

27.6%

of clicks go to the #1 result on Google (Backlinko, 2025)

Own page one

Local SEO puts you at the top of page one, where the clicks are.

Win 02

53%

of mobile visits are abandoned if a page takes over 3 seconds (Google, 2016)

Win the click

A site that loads in seconds turns that search into a booked site visit instead of a bounce.

Win 03

68%

of customers only use 4+ star businesses (BrightLocal)

Win five stars

A review engine earns you the rating that makes the shortlist.

Front office

Win 04

46%

of qualified home-services phone leads convert on the call (Invoca, 2025)

Answer every call

A 24/7 voice agent answers every one, so the ready-to-buy caller reaches you.

Win 05

21x

more likely to qualify a lead at a 5-minute reply (MIT / InsideSales)

Reply first

The follow-up fires automatically, day or night, so you're first to the customer. First beats price.

The upside

The work you win back every year.

Each step is just a few more new-customer calls you capture a week.

$34k to $62k 1 A WEEK $67k to $125k 2 A WEEK $101k to $187k 3 A WEEK $168k to $312k 1 A BUSINESS DAY NEW-CUSTOMER CALLS YOU CAPTURE A WEEK
Industry model, conservative $4,000 job. Plug in your own numbers.

What you run with us

Three tiers for the job.

Full system is the offer. Presence and Front office are the two halves of it, if you only need one side handled today.

Presence

Get found. Look like the best choice.

Website, local SEO, and reviews on autopilot, so the customers already searching find you first and trust what they see.

Does not answer your phone or chase estimates. Catches nothing you are not already getting found for.

68%
of customers only use 4+ star businesses.
BrightLocal
  • Website built to rank in local search
  • Local SEO and ongoing local presence
  • Review engine: every customer asked, compliant with Google's rules
  • Referral ask after strong reviews
Ask about Presence

Front office

Every call handled. Every estimate booked.

Voice agent and/or missed-call text-back, configured for your shop, plus follow-up on every quote until it books or says no.

Does not build your site or run ads. Catches and converts what comes in; does not make the phone ring more.

46%
of qualified home-services phone leads convert on the call.
Invoca, 2025
  • AI voice agent and/or missed-call text-back, shop-fit config
  • Estimate appointments booked straight to your calendar
  • Lead follow-up until the customer books or says no
  • First Dig: one-time sweep of old, unclosed estimates
  • Transcripts and summaries texted after every call
Ask about Front office

Full system

Our pick

Found, answered, booked, compounding.

Presence and Front office wired as one system: site leads and calls land in the same front office, reviews feed the ranking, nothing slips between teams.

21x
more likely to qualify a lead when you reply in 5 minutes instead of 30.
MIT / InsideSales
  • Everything in Presence
  • Everything in Front office
  • Site forms and click-to-call wired into the front office
  • Quarterly strategy built from your own call data
Own Your Market

The work, shown.

Every number above has a longer answer. These guides walk through them one question at a time, sources and all.

New to AI entirely? Start with the plain-English guide to AI.

Straight talk

Every figure here is measured in adjacent home-services and local-business data, not in excavation specifically, because no study measures excavation directly. Treat them as industry benchmarks, not a promise about your shop. The dollar model uses a conservative $4,000 job and your own call volume, the two inputs to replace with your real numbers. And one more piece of straight talk: we don't close your jobs, you do. Our work ends when the site visit is on your calendar and the transcript proves it got there.

Sources

Let's win you more work.

Send us a message and Blake writes back himself. Bring your real numbers (calls a week, average job, current reviews) and we'll show you what they add up to.

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